Marketing and Sales

A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

• Recognize what we mean by the term “marketing.”

• Discover how to use low-cost publicity to get your name known.

• Know how to develop a marketing plan and a marketing campaign.

• Use your time rather than your money to market your company effectively.

• Understand how to perform a SWOT analysis.

• Defining Marketing

• Recognizing Trends

• Market Research

• Strategies for Success

• Mission Statements

• Brochures

• Trade Shows

• Developing a Marketing Plan

• Increasing Business

• Saying No to New Business

• Advertising

• Networking

• Instruction/facilitation will be led virtually OR on-site

• Interactive class sessions driven by case studies and real life scenarios

• Specialized workbook, quick reference guides and handouts for participants

• Personalized certificate of completion