Marketing and Sales

A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

  • Recognize what we mean by the term “marketing.”

  • Discover how to use low-cost publicity to get your name known.

  • Know how to develop a marketing plan and a marketing campaign.

  • Use your time rather than your money to market your company effectively.

  • Understand how to perform a SWOT analysis.

  • Defining Marketing

  • Recognizing Trends

  • Market Research

  • Strategies for Success

  • Mission Statements

  • Brochures

  • Trade Shows

  • Developing a Marketing Plan

  • Increasing Business

  • Saying No to New Business

  • Advertising

  • Networking

  • Instruction/facilitation will be led virtually OR on-site

  • Interactive class sessions driven by case studies and real life scenarios

  • Specialized workbook, quick reference guides and handouts for participants

  • Personalized certificate of completion