CARTHENA ADVISORY


Branding: Creating and Managing
Your Corporate Brand

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to.  This two-day course will get you started on the road to creating a perfect brand.

  • Define what a brand is and what branding is about

  • Define various types of brand architecture and brand extension

  • Identify your brand’s products, its features, and their values

  • Write a mission, vision, and style statement for a brand

  • Describe the basics of positioning a brand

  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo

  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints

  • Effectively plan an internal and external brand launch

  • Monitor and evaluate your brand, and understand how to respond to the results

  • Defining branding

  • Creating a mission and vision

  • Positioning your brand and developing your style

  • Developing a brand name and slogan

  • Creating a visual identity

  • Living your brand and connecting with customers

  • Launching your brand

  • Taking your brand’s pulse

  • Measuring brand health with a balanced scorecard, SWOT analysis, and Middleton’s brand matrix

  • Interpreting evaluation results

  • Instruction/facilitation will be led virtually OR on-site

  • Interactive class sessions driven by case studies and real life scenarios

  • Specialized workbook, quick reference guides and handouts for participants

  • Personalized certificate of completion

Posting....